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Platform comparison

Wix vs BigCommerce: which platform fits your store?

Wix and BigCommerce side by side — hosting, costs, customisation, apps, B2B, international selling and maintenance — and how to decide between them.

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Our verdict

Wix is the simpler, more visual tool for small stores; BigCommerce is a dedicated commerce platform built to scale, with B2B and multi-storefront features. If e-commerce is your main business and you expect to grow, BigCommerce is the sturdier base.

At a glance

Wix vs BigCommerce compared

A practical, high-level comparison based on the projects we deliver. Every business is different — use it as a starting point.

Wix and BigCommerce compared by criterion
CriterionWixBigCommerce
HostingFully hosted SaaSFully hosted SaaS
Best forSmall businesses and service providersGrowing, wholesale and multi-storefront brands
Cost modelMonthly subscription on a plan that includes e-commerceMonthly subscription tiered by sales volume; no platform transaction fees
CustomisationVisual editor plus Velo codeStencil themes, open APIs, headless
Apps & extensionsWix App Market; smaller than Shopify's or WordPress'sSolid app marketplace; smaller than Shopify's
B2BLimitedB2B Edition
International sellingMultilingual sites; currencies shown by conversionMulti-storefront and multi-currency
Maintenance effortLowLow

How to decide

When to choose Wix, and when to choose BigCommerce

Both platforms can run a successful store. The right choice depends on your catalogue, your team, your budget and where you plan to sell.

Wix

Wix is an all-in-one website builder with a built-in store. It is managed visually in the Wix editor and can be extended with Wix apps and Velo code.

Choose Wix if

  • You run a small catalogue or a service business adding a shop
  • You want to edit the site visually yourself
  • You want website, content and store in one tool
  • You want low running effort and predictable costs

Keep in mind

  • Less suited to large catalogues and complex operations
  • Fewer integrations and less control over checkout than larger platforms
Wix development

BigCommerce

BigCommerce is a hosted SaaS platform with an open, API-first architecture. Much of what needs apps elsewhere — B2B tools, multi-storefront, generous APIs — is built in.

Choose BigCommerce if

  • You want SaaS reliability with open APIs
  • You sell wholesale or B2B alongside B2C
  • You run several brands or storefronts from one back end
  • You plan a headless front end

Keep in mind

  • Smaller theme and app ecosystem than Shopify
  • Plans are tied to annual sales volume, so costs step up as you grow
BigCommerce development

Switching

Moving from Wix to BigCommerce — or the other way

Already on one of these platforms and considering the other? We migrate stores between Wix and BigCommerce in either direction, without losing data, revenue or search rankings.

  • Products, variants, customers and order history transferred
  • Every old URL mapped to its new address with 301 redirects
  • Integrations reconnected and tested before launch
  • A rehearsed go-live, so sales continue uninterrupted
E-commerce migration service

FAQ

Wix vs BigCommerce FAQ

Can't find your answer? Talk to our team.

Wix is the simpler, more visual tool for small stores; BigCommerce is a dedicated commerce platform built to scale, with B2B and multi-storefront features. If e-commerce is your main business and you expect to grow, BigCommerce is the sturdier base.

It depends on what you count. Wix: Monthly subscription on a plan that includes e-commerce. BigCommerce: Monthly subscription tiered by sales volume; no platform transaction fees. Compare the total cost over two or three years — platform fees, apps or extensions, hosting, development and maintenance — rather than the monthly price alone.

Maintenance effort on Wix: Low. On BigCommerce: Low. Hosted platforms take care of servers, security patches and updates for you; self-hosted platforms leave that work to you or your agency.

Yes, in either direction. We move products, customers, order history and content, map every old URL to its new address with 301 redirects, and rehearse the go-live so that sales and search rankings carry over.

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