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Platform comparison

WooCommerce vs Wix: which platform fits your store?

WooCommerce and Wix side by side — hosting, costs, customisation, apps, B2B, international selling and maintenance — and how to decide between them.

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Our verdict

WooCommerce gives you near-unlimited flexibility at the cost of running WordPress yourself; Wix gives you a managed, visual tool with firmer limits. Choose Wix for simplicity and a small catalogue, and WooCommerce when you need custom functionality or serious content marketing.

At a glance

WooCommerce vs Wix compared

A practical, high-level comparison based on the projects we deliver. Every business is different — use it as a starting point.

WooCommerce and Wix compared by criterion
CriterionWooCommerceWix
HostingSelf-hosted on WordPressFully hosted SaaS
Best forContent-led brands that want full ownershipSmall businesses and service providers
Cost modelFree core; you pay for hosting, premium plugins and upkeepMonthly subscription on a plan that includes e-commerce
CustomisationFull code access, plugins, block themesVisual editor plus Velo code
Apps & extensionsVast WordPress plugin and theme ecosystemWix App Market; smaller than Shopify's or WordPress's
B2BVia plugins or custom developmentLimited
International sellingMulti-language and multi-currency via pluginsMultilingual sites; currencies shown by conversion
Maintenance effortHigher — hosting, updates, securityLow

How to decide

When to choose WooCommerce, and when to choose Wix

Both platforms can run a successful store. The right choice depends on your catalogue, your team, your budget and where you plan to sell.

WooCommerce

WooCommerce is a free, open-source commerce plugin for WordPress. You choose the hosting and own the code and data, and almost anything can be changed with plugins or custom development.

Choose WooCommerce if

  • You already run WordPress or rely heavily on content
  • You want full control over code, hosting and data
  • You have unusual product or pricing logic
  • You have someone to look after updates and security

Keep in mind

  • Speed and security depend on your hosting and the quality of your plugins
  • Updates need testing, because plugins can conflict with each other
WooCommerce development

Wix

Wix is an all-in-one website builder with a built-in store. It is managed visually in the Wix editor and can be extended with Wix apps and Velo code.

Choose Wix if

  • You run a small catalogue or a service business adding a shop
  • You want to edit the site visually yourself
  • You want website, content and store in one tool
  • You want low running effort and predictable costs

Keep in mind

  • Less suited to large catalogues and complex operations
  • Fewer integrations and less control over checkout than larger platforms
Wix development

Switching

Moving from WooCommerce to Wix — or the other way

Already on one of these platforms and considering the other? We migrate stores between WooCommerce and Wix in either direction, without losing data, revenue or search rankings.

  • Products, variants, customers and order history transferred
  • Every old URL mapped to its new address with 301 redirects
  • Integrations reconnected and tested before launch
  • A rehearsed go-live, so sales continue uninterrupted
E-commerce migration service

FAQ

WooCommerce vs Wix FAQ

Can't find your answer? Talk to our team.

WooCommerce gives you near-unlimited flexibility at the cost of running WordPress yourself; Wix gives you a managed, visual tool with firmer limits. Choose Wix for simplicity and a small catalogue, and WooCommerce when you need custom functionality or serious content marketing.

It depends on what you count. WooCommerce: Free core; you pay for hosting, premium plugins and upkeep. Wix: Monthly subscription on a plan that includes e-commerce. Compare the total cost over two or three years — platform fees, apps or extensions, hosting, development and maintenance — rather than the monthly price alone.

Maintenance effort on WooCommerce: Higher — hosting, updates, security. On Wix: Low. Hosted platforms take care of servers, security patches and updates for you; self-hosted platforms leave that work to you or your agency.

Yes, in either direction. We move products, customers, order history and content, map every old URL to its new address with 301 redirects, and rehearse the go-live so that sales and search rankings carry over.

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