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Platform comparison

Wix vs Ecwid: which platform fits your store?

Wix and Ecwid side by side — hosting, costs, customisation, apps, B2B, international selling and maintenance — and how to decide between them.

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Our verdict

Both target small sellers. Wix is the better pick when you are building a new site and store together; Ecwid is the better pick when you already have a website and only need to add selling to it.

At a glance

Wix vs Ecwid compared

A practical, high-level comparison based on the projects we deliver. Every business is different — use it as a starting point.

Wix and Ecwid compared by criterion
CriterionWixEcwid
HostingFully hosted SaaSFully hosted SaaS, embedded in any website
Best forSmall businesses and service providersAdding a shop to an existing website
Cost modelMonthly subscription on a plan that includes e-commerceMonthly plans tiered by catalogue size and features
CustomisationVisual editor plus Velo codeDesign settings, CSS, apps and APIs
Apps & extensionsWix App Market; smaller than Shopify's or WordPress'sEcwid App Market; modest
B2BLimitedLimited
International sellingMultilingual sites; currencies shown by conversionMultilingual storefront; multi-currency via apps
Maintenance effortLowLow

How to decide

When to choose Wix, and when to choose Ecwid

Both platforms can run a successful store. The right choice depends on your catalogue, your team, your budget and where you plan to sell.

Wix

Wix is an all-in-one website builder with a built-in store. It is managed visually in the Wix editor and can be extended with Wix apps and Velo code.

Choose Wix if

  • You run a small catalogue or a service business adding a shop
  • You want to edit the site visually yourself
  • You want website, content and store in one tool
  • You want low running effort and predictable costs

Keep in mind

  • Less suited to large catalogues and complex operations
  • Fewer integrations and less control over checkout than larger platforms
Wix development

Ecwid

Ecwid by Lightspeed is a hosted store that you embed into an existing website — WordPress, Wix, Squarespace or a custom site. Social channels and marketplaces are managed from the same dashboard.

Choose Ecwid if

  • You already have a website and only need to add a store
  • You want to sell on social channels and marketplaces from one place
  • You have a small catalogue and a small budget
  • You don't want to rebuild your site

Keep in mind

  • Less control over design and checkout than a full platform
  • Not built for large catalogues or complex operations

Switching

Moving from Wix to Ecwid — or the other way

Already on one of these platforms and considering the other? We migrate stores between Wix and Ecwid in either direction, without losing data, revenue or search rankings.

  • Products, variants, customers and order history transferred
  • Every old URL mapped to its new address with 301 redirects
  • Integrations reconnected and tested before launch
  • A rehearsed go-live, so sales continue uninterrupted
E-commerce migration service

FAQ

Wix vs Ecwid FAQ

Can't find your answer? Talk to our team.

Both target small sellers. Wix is the better pick when you are building a new site and store together; Ecwid is the better pick when you already have a website and only need to add selling to it.

It depends on what you count. Wix: Monthly subscription on a plan that includes e-commerce. Ecwid: Monthly plans tiered by catalogue size and features. Compare the total cost over two or three years — platform fees, apps or extensions, hosting, development and maintenance — rather than the monthly price alone.

Maintenance effort on Wix: Low. On Ecwid: Low. Hosted platforms take care of servers, security patches and updates for you; self-hosted platforms leave that work to you or your agency.

Yes, in either direction. We move products, customers, order history and content, map every old URL to its new address with 301 redirects, and rehearse the go-live so that sales and search rankings carry over.

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