Shopify
Shopify is a fully hosted commerce platform: hosting, security, checkout and updates are handled for you. Features are added through themes and one of the largest app stores in e-commerce.
Choose Shopify if
- You want to launch quickly and keep maintenance low
- You sell direct to consumers and expect to scale
- You want a large app ecosystem and a proven checkout
- You would rather pay a subscription than run servers
Keep in mind
- App subscriptions add up as the store grows
- Checkout and core logic change only through Shopify's extension points, and the deepest options need Shopify Plus