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Platform comparison

Shopify vs Wix: which platform fits your store?

Shopify and Wix side by side — hosting, costs, customisation, apps, B2B, international selling and maintenance — and how to decide between them.

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Our verdict

Both are hosted and easy to run, but they are built for different stages. Wix suits a small shop that sits alongside a content or service website; Shopify is the better choice once selling online is the core of the business.

At a glance

Shopify vs Wix compared

A practical, high-level comparison based on the projects we deliver. Every business is different — use it as a starting point.

Shopify and Wix compared by criterion
CriterionShopifyWix
HostingFully hosted SaaSFully hosted SaaS
Best forD2C brands that want speed to marketSmall businesses and service providers
Cost modelMonthly subscription plus apps; extra transaction fees unless you use Shopify PaymentsMonthly subscription on a plan that includes e-commerce
CustomisationLiquid themes, apps, Shopify FunctionsVisual editor plus Velo code
Apps & extensionsOne of the largest app stores and partner networksWix App Market; smaller than Shopify's or WordPress's
B2BNative B2B on Shopify PlusLimited
International sellingShopify Markets for currencies, languages and domainsMultilingual sites; currencies shown by conversion
Maintenance effortLowLow

How to decide

When to choose Shopify, and when to choose Wix

Both platforms can run a successful store. The right choice depends on your catalogue, your team, your budget and where you plan to sell.

Shopify

Shopify is a fully hosted commerce platform: hosting, security, checkout and updates are handled for you. Features are added through themes and one of the largest app stores in e-commerce.

Choose Shopify if

  • You want to launch quickly and keep maintenance low
  • You sell direct to consumers and expect to scale
  • You want a large app ecosystem and a proven checkout
  • You would rather pay a subscription than run servers

Keep in mind

  • App subscriptions add up as the store grows
  • Checkout and core logic change only through Shopify's extension points, and the deepest options need Shopify Plus
Shopify development

Wix

Wix is an all-in-one website builder with a built-in store. It is managed visually in the Wix editor and can be extended with Wix apps and Velo code.

Choose Wix if

  • You run a small catalogue or a service business adding a shop
  • You want to edit the site visually yourself
  • You want website, content and store in one tool
  • You want low running effort and predictable costs

Keep in mind

  • Less suited to large catalogues and complex operations
  • Fewer integrations and less control over checkout than larger platforms
Wix development

Switching

Moving from Shopify to Wix — or the other way

Already on one of these platforms and considering the other? We migrate stores between Shopify and Wix in either direction, without losing data, revenue or search rankings.

  • Products, variants, customers and order history transferred
  • Every old URL mapped to its new address with 301 redirects
  • Integrations reconnected and tested before launch
  • A rehearsed go-live, so sales continue uninterrupted
E-commerce migration service

FAQ

Shopify vs Wix FAQ

Can't find your answer? Talk to our team.

Both are hosted and easy to run, but they are built for different stages. Wix suits a small shop that sits alongside a content or service website; Shopify is the better choice once selling online is the core of the business.

It depends on what you count. Shopify: Monthly subscription plus apps; extra transaction fees unless you use Shopify Payments. Wix: Monthly subscription on a plan that includes e-commerce. Compare the total cost over two or three years — platform fees, apps or extensions, hosting, development and maintenance — rather than the monthly price alone.

Maintenance effort on Shopify: Low. On Wix: Low. Hosted platforms take care of servers, security patches and updates for you; self-hosted platforms leave that work to you or your agency.

Yes, in either direction. We move products, customers, order history and content, map every old URL to its new address with 301 redirects, and rehearse the go-live so that sales and search rankings carry over.

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