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Platform comparison

Wix vs Shopware: which platform fits your store?

Wix and Shopware side by side — hosting, costs, customisation, apps, B2B, international selling and maintenance — and how to decide between them.

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Our verdict

These platforms sit at opposite ends of the market. Wix is for small businesses that want to manage everything visually; Shopware is for established merchants with complex catalogues, B2B needs or several markets.

At a glance

Wix vs Shopware compared

A practical, high-level comparison based on the projects we deliver. Every business is different — use it as a starting point.

Wix and Shopware compared by criterion
CriterionWixShopware
HostingFully hosted SaaSCloud (SaaS) or self-hosted
Best forSmall businesses and service providersMid-market & enterprise, especially in the EU
Cost modelMonthly subscription on a plan that includes e-commerceFree Community Edition; paid plans for extended features and support
CustomisationVisual editor plus Velo codeOpen source, Symfony plugins & apps
Apps & extensionsWix App Market; smaller than Shopify's or WordPress'sShopware Store with plugins, apps and themes
B2BLimitedStrong native B2B features
International sellingMultilingual sites; currencies shown by conversionMulti-language, multi-currency sales channels built in
Maintenance effortLowMedium

How to decide

When to choose Wix, and when to choose Shopware

Both platforms can run a successful store. The right choice depends on your catalogue, your team, your budget and where you plan to sell.

Wix

Wix is an all-in-one website builder with a built-in store. It is managed visually in the Wix editor and can be extended with Wix apps and Velo code.

Choose Wix if

  • You run a small catalogue or a service business adding a shop
  • You want to edit the site visually yourself
  • You want website, content and store in one tool
  • You want low running effort and predictable costs

Keep in mind

  • Less suited to large catalogues and complex operations
  • Fewer integrations and less control over checkout than larger platforms
Wix development

Shopware

Shopware 6 is an open, API-first commerce platform built on Symfony and Vue.js. It runs as cloud SaaS or self-hosted and is especially popular in the DACH region and the wider EU.

Choose Shopware if

  • You sell across European markets in several languages and currencies
  • You need B2B features or complex pricing rules
  • You want open source with the option of cloud hosting
  • You have a complex catalogue or several sales channels

Keep in mind

  • Needs developers who know Symfony — a smaller talent pool than WordPress or Shopify
  • More platform than a small shop needs
Shopware development

Switching

Moving from Wix to Shopware — or the other way

Already on one of these platforms and considering the other? We migrate stores between Wix and Shopware in either direction, without losing data, revenue or search rankings.

  • Products, variants, customers and order history transferred
  • Every old URL mapped to its new address with 301 redirects
  • Integrations reconnected and tested before launch
  • A rehearsed go-live, so sales continue uninterrupted
E-commerce migration service

FAQ

Wix vs Shopware FAQ

Can't find your answer? Talk to our team.

These platforms sit at opposite ends of the market. Wix is for small businesses that want to manage everything visually; Shopware is for established merchants with complex catalogues, B2B needs or several markets.

It depends on what you count. Wix: Monthly subscription on a plan that includes e-commerce. Shopware: Free Community Edition; paid plans for extended features and support. Compare the total cost over two or three years — platform fees, apps or extensions, hosting, development and maintenance — rather than the monthly price alone.

Maintenance effort on Wix: Low. On Shopware: Medium. Hosted platforms take care of servers, security patches and updates for you; self-hosted platforms leave that work to you or your agency.

Yes, in either direction. We move products, customers, order history and content, map every old URL to its new address with 301 redirects, and rehearse the go-live so that sales and search rankings carry over.

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