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Platform comparison

Wix vs OpenCart: which platform fits your store?

Wix and OpenCart side by side — hosting, costs, customisation, apps, B2B, international selling and maintenance — and how to decide between them.

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Our verdict

Wix trades flexibility for convenience; OpenCart does the opposite. If you have no developer and want to run the shop yourself, choose Wix. If you want full code access and no subscription, choose OpenCart.

At a glance

Wix vs OpenCart compared

A practical, high-level comparison based on the projects we deliver. Every business is different — use it as a starting point.

Wix and OpenCart compared by criterion
CriterionWixOpenCart
HostingFully hosted SaaSSelf-hosted open source
Best forSmall businesses and service providersCost-conscious stores that want a lightweight self-hosted cart
Cost modelMonthly subscription on a plan that includes e-commerceFree core; you pay for hosting, extensions and upkeep
CustomisationVisual editor plus Velo codeFull PHP code access, extensions, themes
Apps & extensionsWix App Market; smaller than Shopify's or WordPress'sLarge extension marketplace of mixed quality
B2BLimitedCustomer groups and group pricing; more via extensions
International sellingMultilingual sites; currencies shown by conversionMulti-store, multi-language and multi-currency built in
Maintenance effortLowHigher — hosting, updates, security

How to decide

When to choose Wix, and when to choose OpenCart

Both platforms can run a successful store. The right choice depends on your catalogue, your team, your budget and where you plan to sell.

Wix

Wix is an all-in-one website builder with a built-in store. It is managed visually in the Wix editor and can be extended with Wix apps and Velo code.

Choose Wix if

  • You run a small catalogue or a service business adding a shop
  • You want to edit the site visually yourself
  • You want website, content and store in one tool
  • You want low running effort and predictable costs

Keep in mind

  • Less suited to large catalogues and complex operations
  • Fewer integrations and less control over checkout than larger platforms
Wix development

OpenCart

OpenCart is a free, open-source PHP shopping cart that you host yourself. It is lightweight, includes multi-store, multi-language and multi-currency, and is extended through a large extension marketplace.

Choose OpenCart if

  • You want a free, self-hosted store with modest hosting needs
  • You need several stores, languages and currencies without extra plugins
  • You have PHP development skills available
  • You want full ownership of code and data

Keep in mind

  • Extension quality varies, and major version upgrades can break extensions
  • Fewer modern marketing and checkout features out of the box than SaaS platforms

Switching

Moving from Wix to OpenCart — or the other way

Already on one of these platforms and considering the other? We migrate stores between Wix and OpenCart in either direction, without losing data, revenue or search rankings.

  • Products, variants, customers and order history transferred
  • Every old URL mapped to its new address with 301 redirects
  • Integrations reconnected and tested before launch
  • A rehearsed go-live, so sales continue uninterrupted

FAQ

Wix vs OpenCart FAQ

Can't find your answer? Talk to our team.

Wix trades flexibility for convenience; OpenCart does the opposite. If you have no developer and want to run the shop yourself, choose Wix. If you want full code access and no subscription, choose OpenCart.

It depends on what you count. Wix: Monthly subscription on a plan that includes e-commerce. OpenCart: Free core; you pay for hosting, extensions and upkeep. Compare the total cost over two or three years — platform fees, apps or extensions, hosting, development and maintenance — rather than the monthly price alone.

Maintenance effort on Wix: Low. On OpenCart: Higher — hosting, updates, security. Hosted platforms take care of servers, security patches and updates for you; self-hosted platforms leave that work to you or your agency.

Yes, in either direction. We move products, customers, order history and content, map every old URL to its new address with 301 redirects, and rehearse the go-live so that sales and search rankings carry over.

More comparisons

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Still deciding between Wix and OpenCart?

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